19 January 2022
New York, NY – Sportradar (NASDAQ: SRAD), the leading global sports technology company creating immersive experiences for sports fans and bettors, today announced the appointment of Andrew Bimson as Chief Operating Officer, North America. In this newly created role, Bimson will oversee and be responsible for the growth of Sportradar’s three core business areas – Betting & Gaming, Sports Entertainment (media solutions) and ad:s (marketing services) – and report to North America CEO Arne Rees.
An experienced global business executive, Bimson joins Sportradar from Bloomberg LP, where he spent the last ten years in a number of senior management roles, most recently as the Global Head of Business Marketing Operations & Analytics. Throughout his more than 20-year career, Bimson has worked with numerous Fortune 500 companies and global brands, influencing over $750M in revenue by placing data and analytics at the core of his sales, marketing and operational expertise. His international experience has forged deep relationships across a broad network of contacts and industries.
Sportradar North America CEO Arne Rees said: “Andrew joins Sportradar at an important time as the North America market is primed for significant growth and remains a key focus of Sportradar’s overall strategic plan. His role in partnering with our leaders to articulate this vision, align teams around it, and create meaningful KPIs to measure our progress will be critically important. I have no doubt his work will touch all our North America teams and I look forward to him getting to know our talent.”
Sportradar North America Chief Operating Officer Andrew Bimson said: “Sportradar is right at the center of where sports, data and technology intersect. As the market leader of enhancing sports fan engagement, I’m excited to join Sportradar and lead our talented teams who are revolutionizing the rapidly growing sports betting and entertainment industry in the U.S.”