Sportradar set for double SportBusiness Summit appearance
The US sports industry is in a state of flux, with constantly evolving technology and the recent legalisation of sports betting both set to alter sport in a huge way stateside.
With new advancements in social media, player tracking, data collection and automated/on-demand content, new opportunities are opening up all the time for media outlets and providers while things have also moved quickly in the betting space following May’s PASPA repeal.
Those two issues will be discussed at the SportBusiness Summit in Miami this week, with Sportradar representatives Brian Josephs and Dr. Laila Mintas leading the charge on two separate panels.
On Tuesday morning it’s the turn of Josephs, Sportradar’s Vice-president of Digital Sport, when he joins the ‘Who’s driving sport and where are we heading?’ panel.
Alongside fellow industry leaders, he’ll offer his take on the next developments in sports tech including how overseas companies are impacting the sector as well as how technology’s relationship with sport is playing out worldwide.
Specifically, Josephs believes the growth of personalisation and automated content will be among the key talking points.
“The theme I see currently is around personalisation and the fan’s desire for interesting content and insight that’s relevant to them,” he said, “along with the evolution of content and how that content can be delivered automatically.
“I feel strongly about personalisation in particular, as companies across various industries are trying to deliver this experience to their consumers, and how sports marketing and brand storytelling can become more real time – living and breathing alongside the action. At Sportradar we want to be even more involved in that that because we’re capturing the moments that brands can and should leverage to tell their stories.”
With Sportradar regularly joining fellow industry leaders around the world across both the betting and sports media markets, both Josephs are Dr. Mintas are well placed to look ahead and highlight where both industries are going.
“I would see sports technology and marketing continuing down that real time route,” Josephs added.
“But there’s also that potential to look at linking fans to transactions around the game, with tickets, merchandise and experiences such as maybe paying a couple of dollars to watch the final quarter of a match.
“I’m looking forward to discussing these issues and more in Miami as well as hearing where other stakeholders see the future heading.”
Sportradar US Deputy President, Dr. Mintas is speaking on Tuesday afternoon, dissecting the US sports betting revolution, in particular how to maximise opportunities and identify threats.
With US legislation changing, she will look at what clubs, leagues and other stakeholders can learn from international comparisons when it comes to growing revenues while also avoiding possible PR pitfalls and brand damage.
“Like with all new and emerging betting markets, the integrity issue is absolutely crucial and, if that’s done properly, we envisage positive financial impacts across the sports industry,” she explains.
“But that’s something that has to be done early on in the transition because if not you can quickly lose public trust if things go wrong and then you have a potential PR nightmare on your hands.
“You also have issues relating to differing regulatory frameworks, data arrangements between leagues and data companies and how to go about absorbing the unregulated market. The SportBusiness Summit promises to offer another really useful discussion in what’s clearly an exciting market.”