Sportradar expands rights portfolio with French Ligue 1
Sportradar, the world’s leading supplier of sports and betting-related data, has today announced an agreement with the international media company MP&Silva to licence the exclusive retail right for the French Ligue 1.
This contract includes a minimum of 125 matches for the current running soccer season and starts with the live transmission of the match between Toulouse FC and Olympique de Marseille on Saturday 14th of September on Betradar’s Live Channel for retail betting operators.
This deal extends the cooperation with MP&Silva, guaranteeing the license for over 500 annual sporting events. The acquired media rights package includes for Soccer the French League 2 and Coupe de la Ligue, the American Major League Soccer (MLS), a package of ATP 250 Tennis tournaments, the ACB Spanish Basketball League, the Handball EHF Champions League, the German Handball-League HBL, and a various number of additional international rights.
The acquired media rights packages will be distributed in Betradar’s Live Channel, which was launched earlier this summer. The streaming channel for betting shops operators is the first product ever that combines customers’ live odds, live statistics and, most importantly, live pictures of sports events around the world on one single screen. Within a few weeks, several hundred betting shops have already integrated the Live Channel, and have shown themselves to be enthusiastic about the success of the product, and have subsequently increased their businesses turnover significantly.
Sportradar’s Managing Director of Media Rights, Joern Anhalt, welcomes the conclusion of both contracts with MP&Silva: “Through these deals, we gain top-class international sports for our Live Channel for our retail betting customers. The Ligue 1, equipped with international tops stars like Falcao, Ibrahimovic and Thiago Silva, is an absolute highlight for our customers and will for sure increase the customer satisfaction in the betting shops. Certainly, our focus is to provide our clients with live sports content during their entire opening hours. To achieve this ambitious goal, we will continue to further expand our media rights portfolio.”
Peter Hutton, Chief Operating Office, MP & Silva said: “We are delighted to expand our cooperation with Sportradar to include Ligue 1. French football is growing on a year-on-year basis in popularity and viewership both domestically and internationally. Having it as part of the betting offer Sportradar will only intensify this process as well as give fans live access to some of the most powerful and skilful football action in the world.”
About Betradar’s Live Channel
Betradar’s Retail Live Channel is a streaming channel for betting shops of the global bookmaking industry. Thanks to an international media rights portfolio, the Live Channel serves live pictures from around the world all day long and combines live statistics, live odds and live moving images on one single screen, thus offering betting opportunities on live matches for the entire business hours of bookmakers. Customised solutions to each client make the white-label solution attractive to every bookmaker in the world. The simplicity in accessing the live product by a standard browser is a major driver.
About Sportradar AG
Sportradar is the worldwide leading premium partner for the sports betting and media industry. Sportradar provides sports data services to the bookmaking world with its brand Betradar, and to the international media with its brand Scoreradar. Since its founding in 2001, Betradar has developed into a key player providing all necessary services to run a bookmaker operation, such as fixtures, results, odds compiling, trading tools and in-running services, as well as front-end content solutions like statistics and live scores. Innovative virtual gaming products round off the product portfolio. Besides market leading companies in the sports betting and media industry, Sportradar also operates a unique Fraud Detection System (FDS) for several federations, including UEFA and German DFB/DFL. Furthermore, Sportradar is the exclusive, worldwide distributor for ITF (International Tennis Federation) Official Data. More than 400 businesses in over 60 countries rely on Sportradar’s data depth and quality services in their daily business. Sportradar employs 500 highly experienced staff worldwide. Headquartered in Switzerland, Sportradar has offices in 22 other cities.
MP&Silva is the leading international media rights company that owns, manages and distributes television media rights. With an annual turnover of USD 350 million, the MP&Silva group has established an exemplary track record in distributing TV and media rights for sports federations, leagues, clubs and rights holders and represents some of the most important and world-class sports events.