Sportradar announces OTT partnership with Max Muay Thai
Sportradar, the leading global provider of sports data intelligence, today announced an OTT partnership with Max World Sport Ptd. Ltd. the company behind Thailand’s largest Muay Thai promotion, Max Muay Thai – the multi-year deal will see Sportradar OTT power the live and on-demand broadcast of the promotion’s fights seven days a week.
Multi-tier subscription packages tailored to the needs of every fan will be available on the OTT platform in both Thai and English, and will allow Muay Thai fans to access content across various devices at any time.
Dylan Chuan, Sportradar’s Sales Director, Audiovisual, APAC, said: “It is a great honour for us to be working with Max World Sport, helping rights holders and promoters alike increase their revenue through a data-driven OTT strategy.
“Data needs to be at the heart of OTT when it comes to the optimal viewing experience, targeting appropriate content and relevant marketing collateral at users as well as monetisation – the key piece in the puzzle.”
Sportradar believes in an evidence and data-based streaming strategy, allowing rights holders to tell engaging stories to fans across the full range of digital distribution channels.
This facilitates the creation and growth of direct-to-fan relationships, based on personalised experiences and built on underlying data insights. With such a holistic OTT approach, underpinned by data, Sportradar will also act as the strategic digital OTT transformation partner, advising Max Muay Thai on their commercial strategy for the organisation.
Sportradar and Max Muay Thai’s partnership will seek to further capitalise on Sportradar’s leadership position in OTT and maximise the value of Max Muay Thai’s dynamic content through Sportradar’s latest OTT features, including fully integrated data and video.
One example is Sportradar’s partnership with Bundesliga club Borussia Dortmund, where the club has been able to integrate indirect revenue streams into their OTT offering by leveraging Sportradar’s technology, ensuring the delivery of innovative content, accessible to fans across all channels.
“This is a definite game-changer for Max Muay Thai,” said Arisa Tohcharoensuk, Max Muay Thai President. “Max Muay Thai has established continued growth, not only in our country (Thailand) but globally. With the collaboration with Sportradar I can say that this is the key to our continued success. In partnership with Sportradar we can experience a different viewing experience through OTT platforms.”
A world-class Muay Thai tournament organiser since 2013, the promotion aims to showcase Thailand’s Muay Thai sport not only to Thailand, but all throughout the world.