NASCAR® Partners With SportsData To Distribute Live Timing & Scoring Data

DAYTONA BEACH, Fla. (Feb. 12, 2015) – NASCAR this week announced a partnership with sports content provider SportsData, the U.S. subsidiary of global market leader Sportradar, to distribute its live timing and scoring data to third-party digital outlets.

SportsData, which has a customer base that includes Google®, Facebook®, Twitter® and Bleacher Report, will be the first content provider to go to market with data from the NASCAR timing and scoring feed for an entire race weekend.

The real-time data will be available for all three national series (NASCAR Sprint Cup SeriesTM, NASCAR XFINITY SeriesTM and NASCAR Camping World Truck SeriesTM) and allow digital outlets to develop enhanced NASCAR digital products, such as:

  • Live race leaderboard, including driver position, caution data, lap number and more
  • Practice and qualifying leaderboards
  • Official post-race race results
  • Official post-race points standings
  • Weekly entry lists

“Real-time data is imperative to today’s sports fan,” said Colin Smith, NASCAR Vice President, Digital Media. “While we will continue to offer live timing and scoring and other data sets on, this partnership with SportsData will extend NASCAR’s reach and allow an array of digital platforms to service sports fans more accurately and completely.”

“Sports fans crave results in real time, and this partnership will help place NASCAR’s highly sought-after data into the larger marketplace,” said Rob Phythian, Chief Executive Officer of SportsData. “Our partnership with NASCAR helps deliver on SportsData’s mission of being the premier distributor of sports content, and will help expand NASCAR’s already impressive reach.”


The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup SeriesTM, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the TUDOR United SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe.

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About SportsData

Founded in 2010, SportsData is the fastest-growing sports data provider in the U.S. With a veteran technology team and over 200 data entry analysts, SportsData captures live play-by-play, scoring, and statistical data, and delivers it in real-time to a wide range of companies in the media, technology, and sports industries for use in web, mobile, and second screen applications. As a subsidiary of Sportradar, the leading, worldwide premium partner for the sports betting and media industry, SportsData provides sports coverage for 40+ sports, 800+ leagues, and 200,000+ annual events.

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