LAOLA1.tv TO STREAM BUNDESLIGA ACROSS NORDIC COUNTRIES AND ROMANIA

In an exciting development for football fans in Denmark, Norway, Sweden, Finland and Romania, Sportradar-owned sports streaming site www.laola1.tv will be showing all German Bundesliga matches for free in those countries, starting with the next match day.

Off the back of a partnership between leading media rights company MP & Silva and Sportradar, the latter will be broadcasting all Bundesliga matches in those five countries, meaning that followers of one of the most respected football competitions worldwide will be able to click on to LAOLA1’s website across desktop, tablet or mobile and enjoy live streams as well as highlights and other video on demand content.

The partners have further announced that as part of a strategic decision to get the maximum possible exposure for the Bundesliga across these markets, the companies are looking to distributing this content to other third party media, websites and publishers that are interested in carrying the league’s matches and highlights in those five countries.

Rainer Geier Managing Director LAOLA1 / Sportradar OTT added: “We are trusted across the sports audiovisual market and this partnership is yet another indicator of the flexibility, credibility and the commitment to optimize sports broadcast consumption that we have. As we begin discussions with other publishers and websites in those five countries, we are in no doubt that the Bundesliga will continue to grow its portion of the European viewing figures”

Users of www.laola1.tv already have access to the CEV Volleyball Champions League, major Handball events, the European Table Tennis Championships and many more competitions. This Bundesliga content fits in seamlessly with all that exciting volleyball, basketball, handball, table tennis and other content.

Media, publishers or platforms in Denmark, Norway, Sweden, Finland or Romania looking to provide Bundesliga live matches and highlights should contact sales@sportradar.com.

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