CBA League partners with Sportradar Integrity Services
The CBA League have signed a multi-year agreement with Sportradar Integrity Services – the world’s leading supplier of sports integrity solutions – to help further strengthen their integrity programme.
Speaking about the partnership, David Wang, CEO of CBA League said: “Safeguarding the integrity of Chinese Basketball is one of our highest priorities, and in looking to achieve this, Sportradar were a clear and obvious choice as our partner. Their track record in global sports integrity is unrivalled, and from our first interactions it was clear that they shared our vision of promoting the importance of integrity in a positive way. By adding their bet monitoring, education and intelligence services to our integrity operation, we are confident that CBA League games will continue to be played with the highest ethical standards”.
Under the agreement, all CBA League games will be monitored by Sportradar’s Fraud Detection System (FDS); the most technically advanced bet monitoring system available, and the only such system to be independently assessed and verified by recognized experts in the field of sports betting and integrity.
The partnership will also see Sportradar’s Intelligence & Investigation Services support the CBA League’s integrity programme, adding an extra layer of security to matches in the CBA League. All services will be provided by a dedicated team that includes Mandarin speaking and Chinese betting experts.
Sportradar currently works with some of the top basketball leagues in the world and in Asia, including the National Basketball Association (NBA), Philippine Basketball Association (PBA) and the Japan B-League. In other sports, the company is also the integrity partner of the International Tennis Federation (ITF), Major League Baseball (MLB), as well as FIFA.
Sportradar Integrity Services Managing Director Andreas Krannich added: “We are honoured to be working alongside the CBA League. As the global leader in sporting integrity, we make it our top priority to establish strong working relationships, and support out partners’ efforts to protect against integrity threats. Our team will focus on safeguarding the CBA League with positive messaging through educational measures, and will be driven by our market leading FDS solution on game days, with the added element of intelligence oversight in the background. We look forward to working closely with the CBA League in the years to come and being part of their exciting journey”.
To help further safeguard the CBA League, Sportradar will be conducting integrity workshops for all 20 CBA League clubs, referees and commissioners annually, to educate participants on potential integrity threats, and on how they can promote correct and ethical behaviors within the league. The integrity workshops for the 2019/2020 CBA season have already been completed prior to the start of the season.
About CBA League (CBA)
The CBA League is the top-tier professional men’s basketball league in China. Established in 1995, the CBA League currently consists of 20 clubs and have become the pre-eminent professional men’s basketball league in Asia.
Since the 2017-2018 season, the Chinese Basketball Association authorized CBA League (Beijing) Sports CO., LTD. the CBA League’s exclusive right of running competition and business development.
The 2019-2020 season will be the 25th season of the CBA League. According to the CBA Plan 2.0, the CBA League will focus on creating more exciting event products, providing a more intimate fan experience and service, shaping a younger brand image, create a new business development system, upgrading the overall operation level of the CBA League and starting a new era with partners.