Birkbeck Institute for Data Analytics join Sportradar’s University Programme

The Birkbeck Institute for Data Analytics (BIDA), of Birkbeck, University of London, has announced an official data partnership with Sportradar, a global leading supplier of sports data, media and integrity services.

As part of the new relationship, Sportradar will provide its sports data for academic and scientific purposes, which will be used to contribute to the student’s education, theses and scientific research.

Pictured (L-R): Oliver Graham – Sportradar Product Manager, Catherine Griffiths – BIDA Programme and Research Development Manager, Dr. Malte Siegle – Sportradar Head of University & Research Programme, Prof. Dr. Alessandro Provetti – Director of BIDA.

Dr. Malte Siegle, Sportradar’s Head of the University and Research Programme, said: “It is our goal to support students’ development using our data to help contribute to their research and education. As part of our University programme, we are pleased to form a relationship with Birkbeck, as we continue to grow our partnerships with universities to inspire the next generation of data professionals.”

Dr Alessandro Provetti, Director of the BIDA, added: “Sports data analytics is becoming increasingly important today, as even casual watchers of sport events have noticed. Also, esports are starting to attract large audiences. With our MSc programmes in Data Science and Sport management, Birkbeck is well-placed to respond and contribute to innovation in this field. I believe that we have found a perfect partner in Sportradar to facilitate our research and introduce students to this fascinating subject.”

The new partnership will expand the Sportradar University Programme. A key part of the organisation’s innovation arm, the programme was established to support the next generation of students and universities within the data and technology space.

A total of 12 universities across eight different countries are currently part of the programme, which includes a range of challenge events, hackathons and other similar opportunities where students are provided the chance to utilise and learn from the company’s state of the art data feeds and data visualisation services.

Students have already earned employment at Sportradar as winners of one of the Innovation Challenges, as another incentive of the programme.

BIDA is part of Birkbeck, University of London’s Department of Computer Science and Information Systems, which is one of the first computing departments established in the UK. BIDA was founded to develop interdisciplinary research in data analytics and data science between computer scientists at the Department and members of Birkbeck’s other departments, across the sciences, social sciences, economics, law and humanities.

A truly international organisation, Sportradar provides data and analysis for more than 1,000 companies in over 80 countries. It remains at the forefront of technological innovation with over a decade of expertise in collecting and amalgamating fast and quality data and developing products and solutions for the sports, media and betting industries.


BIDA was established in 2016 to develop interdisciplinary research in Data Analytics and Data Science. It provides the focus and platform for research that combines data from computing and pervasive technologies, Statistics, Finance, Business, Biology, Physics, Medicine, Healthcare, Education, Transport, Politics, Geography, Archaeology, Linguistics, Psychology, Social networks, Social science, Law and Humanities.

Together with the Birkbeck Knowledge Lab, BIDA is one of two research programmes part of Birkbeck University’s Department of Computer Science and Information Systems, a world-class centre of expertise in algorithms, data analytics, data management, experimental data science, knowledge representation, and program verification. The Department engages in a broad spectrum of both fundamental and applied research. For more information on BIDA visit

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