Betradar and Don Best Sports announce partnership agreement for American Odds Monitoring Services
Betradar, the world’s leading supplier of sports and betting related data, and Don Best Sports, the leading supplier of odds services for North American sports, are proud to announce their new partnership agreement. The partnership includes the launch of a new Betradar American Odds Monitoring service based on data provided by Don Best.
The new American Monitoring Service has been carefully designed to extend Betradar’s monitoring services into the growing US Sports marketplace. The first version of Betradar’s American Monitoring offers comprehensive coverage of American Football, Basketball, Baseball and Ice Hockey matches playing in the US and Canada for all relevant professional and college leagues. The new product offers a wide range of Betradar’s unique features. Expected Total Points and Supremacy Values allow users to easily compare any spread or total against their own or any of the selected bookmakers. It offers a comprehensive but simple alert system based around bookmakers’ own odds that can be easily configured to suit exclusive needs and desired thresholds. Furthermore, it offers a new and innovative feature to quickly follow all market trends. Plans have already been made to extend coverage into other sports that have strong links to US sportsbooks and casinos industries.
Benjie Cherniak, president of Don Best Sports, stated: “We are very excited to be launching a partnership venture with Betradar. Given Betradar’s vast distribution capabilities within the European sports market, the partnership will enable us to better meet the growing need for reliable and consistent information relevant to North American sporting events. This venture is part of Don Best’s continuing goal of expanding the geographic scope of our sports information service.“ Carsten Koerl, group chief executive officer, Sportradar, said: “It has been widely noted that the overall interest in traditional American sports has been steadily growing year on year allowing European bookmakers the opportunity to tap into revenue streams that are outside their local time zones. To ensure we can provide our existing clients with the best information and data possible we are happy to have entered into a unique partnership with Don Best Sports, the foremost authority in American sports odds services.”