AP names Sportradar as sports data provider
The Associated Press and Sportradar, the leading provider of sports data services globally, announced today a long-term collaboration that will allow Sportradar to deliver core sports data content to AP’s traditional and digital platforms. AP’s 1,400 U.S. daily newspaper members and thousands of television and radio broadcast customers will receive comprehensive sports content from Sportradar, including scores, stats, box scores, leaderboards, schedules and standings. Sportradar will provide data for various sports, including MLB, NFL, NBA, NASCAR, NHL, college football and college basketball via its industry-leading API.
“The Sportradar team is honored to work with the most respected news institution in the world,” said Tom Masterman, chief revenue officer, U.S. at Sportradar. “Sportradar is offering AP the newest technology in sports data delivery for the fastest and most-accurate sports content. It is our goal that today’s announcement is the first milestone in what will develop into a landmark collaboration in our industry.” “We are excited about what Sportradar brings to AP and its many members and customers,” said Barry Bedlan, AP’s sports products manager. “We are impressed with their back-end technology and their willingness to collaborate on many fronts, including digital.”
With an acute focus on technology and development, Sportradar has quickly built an industry reputation for offering the highest-quality data distribution and digital product solutions. The firm is the fastest growing sports content provider in the U.S., having doubled both the number of clients it serves and the size of its staff in the past year.