Everything from live scores to deep play-by-play analysis
Creating exciting new media and betting products with Next Gen Stats
We are the NFL’s exclusive distributor for official real-time scores, player statistics and play-by-play data (Game Statistics and Information System/ “GSIS”) as well as the NFL’s proprietary Next Gen Stats to media outlets and sports betting operators in the US and internationally where sports betting is legal and regulated.
Next Gen Stats, which debuted in the 2014 NFL season, consists of real-time, location-based data such as speed, acceleration and distance traveled, for all players, in all games. This unique information, alongside GSIS, is distributed by Sportradar to give fans a closer look into the game, and allows them to experience it in ways never seen before. Insights from Next Gen Stats also are available for fans in-stadium, at home and everywhere else that NFL content is consumed.
Statistics are core to the fan experience, and being able to broadly deliver new,
differentiated viewpoints is compelling. Next gen stats is an exciting initiative that adds
tremendous breadth and depth to our sport. The ability to partner with Sportradar US,
with its focus on technology and high quality data distribution, enables the NFL bring
these great experiences to the rapidly growing sports data market and our fans.
VP of Media Strategy and Business Development at the NFL